About Creativo School
A creative learning studio where children, teens, and young adults develop real design and illustration skills through personalized, structured, and result-oriented programs.
Our Story
Creativo School was founded in 2010 with a simple belief: every student has creative potential waiting to be developed — they just need the right guidance, environment, and structure to flourish.
What started as a small studio in Surabaya has grown into a recognized creative learning institution with three locations and hundreds of graduates who have gone on to study design, animation, and creative arts at universities across Indonesia and abroad.
We are managed under CV Kreasi Bestari Meraki and are committed to maintaining the highest standard of creative education at every level.
Our Approach
Goal-Oriented
Every program starts with understanding what the student wants to achieve — and builds toward that goal.
Mentor-Driven
Our mentors are practicing designers and illustrators who bring real-world experience into every session.
Structured Curriculum
We don't just teach techniques — we build a complete creative vocabulary: composition, color theory, typography, and more.
Growth Mindset
We celebrate progress over perfection and create an environment where students feel safe to experiment and grow.
Our Founder
Herman holds a Bachelor's degree in Information Systems from STTS Surabaya (2004) and later pursued an Advertising Diploma from one of Jakarta's leading advertising schools — an unusual combination that gave him both technical and creative fluency.
His professional career began at DDB Worldwide in Jakarta — a global marketing communications network under Omnicom Group, one of the world's largest advertising holding companies — where he contributed to national campaigns for Indosat.
From 2007 to 2010, Herman served as Operations Manager at First Media Design School, a Singapore-based design school that opened its Jakarta branch in Indonesia. This was the defining experience that shaped how Herman understands creative education systems — how a structured, industry-aligned design curriculum is built, run, and scaled. This foundation became the blueprint for Creativo.
In 2011, Herman was approached by Yayasan Ursulin Indonesia to help develop a new department at SMK Cor Jesu in Malang. This led to the establishment of the school's DKV (Visual Communication Design) department — the first private vocational design program in Malang. Herman was directly involved in designing this curriculum from the ground up, aligned with national formal education standards.
This experience is what sets Creativo's approach apart. Not every art school owner has a background as an educator — someone who understands how a curriculum must be sequenced, measurable, and grounded in real learning principles. At Creativo, the program structure isn't just a collection of techniques; it's a learning pathway designed with genuine educational logic behind it.
In 2010, Herman returned to Surabaya and founded Creativo — bringing together three worlds: professional advertising, international design school operations, and formal vocational curriculum development. Since 2016, he has focused entirely on Creativo, with a firm belief in local talent and a team he can rely on.
Our Studios
Creativo School — Main Studio
Grand City Mall, 2nd Floor Central Alley Unit 41–42, Surabaya
Flagship location with full creative facilities
Creativo School — Satellite Studio
Jl. Mojopahit No. 9, Ground Floor Surabaya
Smaller class sizes, intimate learning environment
Creativo School — HR Muhammad
Jln. HR Muhammad 86A Next Level Properti Building, Surabaya
New location in West Surabaya
Want to Learn More?
We'd love to answer your questions and help you find the right program.